Customer Care: The Simple Way to Stand Apart
Over two decades ago, the big push for the sentiment that “the customer is always right” really took hold. Though that sentiment seems to have changed slightly for the masses, the idea behind it is still running strong in the service industry, especially for businesses that hope to stay ahead of their competition. With online reviews becoming such a critical factor in restaurants, it is more important now than ever to ensure that customers always get the best possible service. This starts with training all of your employees on proper customer care.
Restaurants are About Feelings, not Food
Though many patrons might think they are there for the food, the reality is that there are plenty of other places out there that offer the same or similar cuisine. When a customer is making his or her decision on where to go, the real influence does not come from the food, but rather from the service being offered. The simplest example of this is in fast food.
How many people actually think that a fast food restaurant has better selections than a sit down restaurant? Though there are probably a few who do think so, the majority certainly do not. So, why do they get fast food? Sometimes for the price, but more often than not, they do it for the extremely fast service. How does this compare to one sit down restaurant against another? To answer this, look at another example that you might be facing now.
Customer Care Makes All the Difference
Consider that you are looking for a Boston restaurant attorney. You have narrowed down the list to two candidates. Both charge the same price, have the same experience, and seem completely qualified to help. Despite this, one has been easier to communicate with, and genuinely seems to care, while the other seems too busy to focus on your needs, and you constantly are talking to his or her receptionist rather than the attorney.
This is customer care in action. The one who has shown a genuine interest in your well-being is going to get the business every time. Just as he or she made you feel special and important, it is a restaurant’s job to make every customer feel special. When you find that you have questions about how to properly approach customer care in your new business and wish to seek legal advice from a Boston restaurant attorney, contact Lewis Sassoon of Sassoon & Cymrot for individual guidance and consultation.